The UAE is taking big steps to grow its manufacturing sector, and it’s starting to show. Thanks to the “Make it in the Emirates” initiative, more local brands are breaking into global markets, proving that homegrown products can compete on the world stage.

Just last year, the country’s non-oil trade went up by 20%, reaching AED 29 billion. That’s no small feat. It’s clear that people around the world are starting to take notice of what the UAE is producing—and they’re buying.

One of the latest moves in this global push is the opening of Dubai Global’s office in Cape Town. Why South Africa? Simple: it’s a gateway to the African market, and the UAE wants its brands to be part of the growing opportunities there. The office will act as a bridge, helping UAE businesses find partners, customers, and fresh chances to expand.

But it’s not just about selling more products. The initiative is also encouraging manufacturers to think differently—to adopt new technologies, to focus on sustainability, and to raise the bar on quality. It’s about making sure that anything stamped “Made in the UAE” lives up to international expectations.

And this is just the beginning. The UAE has plans to open 50 international offices by 2030, all aimed at supporting its growing network of industries worldwide. It’s a bold goal, but one that reflects the country’s bigger vision: to diversify its economy and create stronger connections with global markets.

In the end, “Make it in the Emirates” it’s becoming a symbol of ambition, innovation, and confidence. And as more UAE brands make their way onto shelves and into homes around the world, it’s clear that this story is only getting started.