Dubai is once again set to dazzle the world as it prepares to launch the 31st edition of the Dubai Shopping Festival (DSF). Running from December 5, 2025, to January 11, 2026, this highly anticipated event will transform the city into a vibrant hub of celebration, shopping, and culture — offering something for everyone.

Over the course of 38 action-packed days, residents and tourists will be treated to an exciting lineup of live entertainment, massive discounts, immersive installations, and jaw-dropping prizes. Since its debut in 1996, DSF has grown into a global phenomenon, playing a key role in shaping Dubai’s reputation as one of the world’s most dynamic lifestyle destinations.

What to Expect This Year?

The festival kicks off with grand opening weekend concerts, featuring top international and regional artists. Festival-goers can also look forward to the return of beloved attractions and experiences — all enhanced and reimagined for this special edition.

Some of the highlights include:

Dazzling Drone Shows

Dubai’s skyline will come alive each night with two brand-new synchronized drone shows — the longest in DSF history. With over 1,000 drones, including 100 equipped with fireworks, the skies will light up in a symphony of visuals, telling incredible stories in real time. These shows are free for the public and will run throughout the festival.

Auto Season: More Than Just Cars

Back by popular demand, Auto Season goes beyond traditional car showcases. It’s now a community-driven event, offering car enthusiasts a platform to connect, share their passion, and explore the rich culture of the automotive world in an interactive and entertaining setting.

e& MOTB Returns with a Twist

Returning to Dubai Design District (d3), the e& MOTB market will be bigger than ever. Expect:

• 27 new food concepts

• 56 retail pop-ups, mostly featuring local brands

• 100+ exclusive products

• Live music, artistic performances, and family-friendly vibes

Hatta x: Nature Meets Entertainment

For those seeking an escape from the city, the Hatta x experience blends breathtaking natural landscapes with festive spirit. Enjoy:

• The magical Hatta Light Shows

• Open-air concerts

• Gourmet food experiences

• Firework displays

• Fun and engaging kids’ activities

Shopping, Prizes, and Experiences Like Never Before

More than 1,000 premium retail outlets will participate in this year’s DSF, offering:

• Massive discounts

• Exclusive limited-edition items

• Unique pop-up stores

• Prize draws and giveaways with high-value rewards

Malls and shopping destinations across the city will turn into immersive entertainment zones, featuring live music, culinary experiences, and fun for all ages.

Foodies, Rejoice

From Michelin-starred fine dining to local street eats, DSF serves up a full-course experience for food lovers. It reflects the rich cultural diversity that makes Dubai a top destination for global cuisine.

A Vision Realized

Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment, emphasized the significance of this milestone, saying that three decades of DSF embody the city’s ambitious vision, adaptability, and leadership in redefining what’s possible.

“This festival has welcomed millions over the years, creating lasting memories while supporting Dubai’s tourism and economic growth,” he noted. “With the support of our partners, DSF continues to showcase Dubai’s global appeal and contributes to the goals of the D33 economic agenda.”

Full Festival Guide Coming Soon

An official guide detailing the complete schedule of DSF events will be released soon, helping visitors and residents plan the ultimate festival experience.

With perfect winter weather, world-class infrastructure, and unmatched hospitality, Dubai offers the ideal setting for this spectacular celebration. Whether you’re a shopper, foodie, adventure-seeker, or music lover — DSF 2025–2026 promises to leave you inspired.