Dubai continues to reinforce its position as one of the world’s top tourism hubs, drawing 3.82 million international visitors during January and February of 2025. The latest figures released by the Department of Economy and Tourism show a healthy 4% growth compared to the same period last year—clear evidence of the city’s growing global appeal.

Western Europe led the list as the top source region for visitors, contributing 21% of the total—equivalent to about 813,000 tourists. The Gulf region followed closely at 17%, bringing in around 638,000 visitors, while Russia, the CIS, and Eastern Europe made up 15% with over half a million tourists.

South Asia accounted for 14% of arrivals, while the Middle East and North Africa contributed 12%. Meanwhile, Southeast and East Asia added 9% of the visitor share. The Americas brought in 7%, and visitors from Africa and Australasia accounted for 4% and 2%, respectively.

At the same time, Dubai’s hotel industry is experiencing significant growth. By the end of February 2025, the city’s hospitality sector offered more than 154,400 hotel rooms across 832 properties—an increase in both capacity and hotel establishments compared to last year.

The city’s hotel occupancy reached an impressive average of 87% during the first two months of the year, showcasing the strength and resilience of demand across all segments of the market.

Luxury accommodations remained in high demand, with five-star hotels representing 35% of total hotel supply—around 54,300 rooms across 169 properties. Four-star hotels followed with 29% of the total, offering approximately 44,300 rooms.

Mid-range hotels (from three-star to one-star categories) held a 19% share with nearly 30,000 rooms, while hotel apartments accounted for 17% of the market, providing more than 26,000 units citywide.

Guest stays continue to generate strong performance, with a total of 7.87 million hotel nights recorded by the end of February—driven by high demand across a wide variety of accommodations.

Dubai also saw an increase in hotel revenue metrics. The average daily room rate rose to AED 702, while revenue per available room reached AED 611—both reflecting a 6% year-on-year growth.

With consistent visitor growth, strong hotel performance, and rising international interest, Dubai continues to set benchmarks in global tourism. The city’s ability to deliver exceptional experiences, invest in infrastructure, and attract diverse markets ensures its position at the forefront of the travel industry.