Anna Morgenstern, the CEO of The Space Events & Sports, is a Polish entrepreneur and philanthropist with a fascinating professional journey. At 53, she proudly calls Dubai home, having moved to the UAE more than six years ago. While her career has taken her across different industries and countries, it was her time in the Emirates that truly reshaped her relationship with money.

When she first arrived, she was focused on business growth and financial stability. But as she settled into Dubai’s fast-paced, opportunity-rich environment, her mindset shifted. It was no longer just about making money—it was about building something that would last beyond her lifetime.

More Than Just a Paycheck

At first, Anna, like many expats, was excited about the financial perks of living in the UAE—higher earnings, no income tax, and a lifestyle that felt like a constant reward for hard work. But she quickly realized that in Dubai, financial success isn’t just about how much you earn, but how well you manage and grow it.

Surrounded by successful entrepreneurs, investors, and business leaders, she saw firsthand how people weren’t just working for money—they were making their money work for them. That’s when her perspective changed.

A New Relationship with Wealth

Before moving to Dubai, Anna saw money as a means to security and comfort. But living in the UAE, she started thinking beyond short-term goals. She became more focused on wealth creation—investments, business expansion, and financial strategies that could build a lasting impact.

“Back in Poland, financial success meant having a good job, some savings, and maybe a retirement plan. But here, I’ve learned that wealth isn’t just about today—it’s about the future,” she says.

The Power of the UAE’s Financial Freedom

One of the biggest advantages of living in Dubai is its financial flexibility. With no income tax, high business potential, and a thriving entrepreneurial ecosystem, Anna saw an opportunity to accelerate her financial growth.

Instead of just saving, she started looking into investments—real estate, new business ventures, and projects that could create passive income. “Dubai pushes you to think bigger. It’s not about how much you earn but how you multiply what you have,” she explains.

Thinking Long-Term

Today, Anna is more focused on legacy than ever before. Her business, The Space Events & Sports, is thriving, and she’s passionate about using her success to give back through philanthropy and mentorship.

According to Anna, her financial mindset has completely transformed since she first arrived in Dubai. “I’m still enjoying my life here, but I’m also thinking bigger. I want to build something meaningful—something that doesn’t just serve me today but lasts for years to come.”

For her, the UAE has provided more than just financial success—it has reshaped her entire perspective on wealth. “It’s no longer just about making money; it’s about creating a future. A legacy that outlives me, benefits others, and continues to grow.”