When Alexandra Chechneva noticed how quickly her bouquets wilted, she decided to do something about it. A Dubai resident originally from Belarus, Alexandra was inspired by her love for flowers to develop a bio-preservation technique that keeps blooms looking fresh and vibrant for up to a year without water, sunlight, or care.

Drawing on a method already practiced in Belarus, the UK, the US, and other parts of Europe, Alexandra brought this innovative approach to Dubai. Preserved flowers have since gained significant popularity in the city, with several businesses offering similar sustainable and long-lasting floral arrangements. This reflects a growing shift in how people appreciate and preserve the beauty of nature in their homes and events.

Alexandra’s unique technique involves replacing the natural sap in cut flowers with an eco-friendly, plant-based solution. This process not only maintains the flowers’ natural texture and appearance but also provides an environmentally conscious alternative to traditional floral arrangements.

What began as a passion project quickly evolved into a thriving online business. Building on its success, Alexandra is now preparing to open her first physical store in a Dubai mall, making her preserved flowers even more accessible to customers. Her journey highlights how innovation and sustainability can transform a simple idea into a flourishing business.