If you’ve been thinking about dipping your toes into cryptocurrency but didn’t want to deal with complicated exchanges, Liv Bank just made things a whole lot easier. The digital bank, a subsidiary of Emirates NBD, has launched a new crypto trading feature directly within its “Liv X” app.

This means that, for the first time, Liv customers can buy and sell cryptocurrencies just like they would check their bank balance or pay a bill—without needing to sign up for a separate crypto platform.

Why Is Liv Doing This?

Cryptocurrency has been gaining traction in the UAE, with Dubai emerging as a global crypto and fintech hub. Instead of leaving crypto to standalone exchanges, Liv saw an opportunity to integrate it into a trusted banking environment.

To make this happen, they’ve partnered with Aquanow, a global leader in digital asset services, and Zodia Custody, which specializes in secure storage for digital assets. In other words, your crypto stays protected under strict security measures, just like your regular bank funds.

How It Works

If you’re a Liv customer, you can now:

• Buy and sell cryptocurrencies directly in the Liv X app
• Manage your digital assets alongside your regular banking activities
• Skip the hassle of transferring funds between different platforms

Unlike typical crypto exchanges, where users need to move money between wallets, Liv keeps everything in one simple, familiar place.

Is It Safe?

Security is a big deal when it comes to crypto, and Liv knows that. That’s why they’ve structured the service to comply with UAE regulations, ensuring everything runs through licensed and regulated partners.

Instead of taking risks with independent exchanges, customers now have an option that’s fully bank-backed and compliant with local financial laws.

More Than Just Crypto

Liv has been pushing the boundaries of digital banking in the UAE for a while. Some of their standout features include:

• “Money Ahead Deposit” – where you get your interest upfront.
• “Goal Accounts” – a smarter way to save for specific financial targets.
• Digital Gold Investment – buy and sell gold without the hassle.
• Cashback Credit Cards – with rewards up to AED 1,500 per month.

Adding crypto trading to the mix is just another way Liv is making finance more accessible and flexible for its users.

What This Means for the Future

This move by Liv Bank signals a shift in how traditional banks view cryptocurrency. Instead of treating it as an outsider, financial institutions are now bringing crypto into the mainstream—and making it easier for everyday users to get involved.

For anyone who’s been curious about crypto but unsure where to start, Liv’s new feature provides a secure, easy, and hassle-free entry point. No need for complicated transfers or unfamiliar platforms—just buy and sell directly from your banking app.

And with Dubai continuing to push its fintech and crypto-friendly policies, this could be just the beginning of a much bigger trend.