Dubai Municipality has taken the spotlight at the Arabian Travel Market 2025, unveiling a series of ambitious tourism projects that promise to reshape the visitor experience in the emirate. Among the highlights is Therme Dubai, a landmark wellness project set to become the largest of its kind in the world and the first in the Middle East. With a massive investment of AED 2 billion, Therme Dubai is a key pillar of the city’s broader strategy to rank among the top 10 cities worldwide for quality of life by 2033.

In addition to Therme Dubai, the municipality introduced a collection of innovative initiatives designed to transform Dubai’s public beach landscapes. These projects aim to redefine beach infrastructure, enhancing the beauty, accessibility, and international appeal of Dubai’s coastline.

Another major announcement included developments at Mushrif National Park, where visitors can soon enjoy the longest and first-of-its-kind mountain walking trail in Dubai, stretching over 9.7 kilometers. The Mushrif Hub, an integrated recreational facility within the park, promises a full suite of leisure and sports services. Dubai Municipality is also enhancing Hatta’s reputation as a prime outdoor destination with an 86-kilometer mountain biking trail.

Furthermore, Dubai Municipality is investing in the revitalization of Deira’s historic marketplace. Efforts to modernize the Deira market include the addition of inclusive facilities such as women’s prayer areas catering to people of determination, innovative shading solutions, smart restrooms, and upgraded seating and lighting to preserve the market’s historical charm while offering modern amenities.

Commenting on these developments, Bader Anwahi, CEO of the Public Facilities Agency at Dubai Municipality, said,
“The Arabian Travel Market is a crucial platform for us to present our forward-looking vision for tourism development, focused on sustainability, innovation, and improving quality of life. Our projects aim to establish Dubai as a global tourist magnet while preserving its rich cultural heritage.”

With these transformative projects, Dubai is steadily advancing toward its vision of being one of the world’s best cities for living, visiting, and investing.