Under the esteemed patronage of His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman of the Dubai Integrated Economic Zones Authority (DIEZ), Dubai CommerCity—the region’s first-of-its-kind free zone dedicated to the digital commerce sector and a joint venture between DIEZ and Wasl Properties—will host the second edition of “Worldef Dubai 2026”, the leading global forum specialized in digital trade, from February 12 to 14, 2026.

Organized in collaboration with Worldef, the international platform empowering cross-border e-commerce and digital trade stakeholders, the forum seeks to generate new business opportunities, foster global partnerships, exchange expertise, and explore emerging trends in the digital commerce sector — ultimately contributing to the expansion of global trade and the sustainable growth of the digital economy.

Strong International Confidence in Dubai

Her Excellency Ammna Lootah, Director General of Dubai CommerCity and Dubai Airport Freezone (DAFZ), stated:

“Hosting Worldef Dubai 2026 reflects DIEZ’s dedication to supporting the global digital commerce ecosystem and reinforcing Dubai’s position as a leading hub for smart trade and the digital economy. The expected growth in the number of participating countries and attendees reflects the international trust in Dubai’s advanced infrastructure and business-friendly environment.”

She added:

“We believe this forum acts as a strategic platform to expand international partnerships and unlock new opportunities for companies. It supports the goals of sustainable economic growth, aligns with Dubai’s future vision, and empowers businesses to scale globally and capitalize on the growing potential within the digital commerce ecosystem.”

A Global Platform for Innovation and Growth

Omer Nart, CEO of Worldef, said:

“The first edition of the forum exceeded expectations in terms of participation and engagement. We are confident that the second edition will build on that success, with a comprehensive agenda designed to meet the needs of digital commerce companies on local, regional, and global levels. We’re proud to partner with Dubai CommerCity, which plays a vital role in advancing the digital commerce sector across the region.”

The upcoming edition aligns with the goals of Dubai’s Economic Agenda D33, which aims to strengthen the emirate’s competitiveness as a global smart trade hub and support cross-border commerce and sustainable digital transformation.

Anticipated Global Expansion in 2026

After a highly successful debut in 2024, which drew more than 5,000 participants from over 40 countries, the 2026 edition is expected to witness significant growth in both scale and global reach. Organizers anticipate the participation of:

• Over 200 speakers

• More than 10,000 visitors from 80+ countries

• Around 150 exhibitors

• Over 120 leading retail brands

This remarkable expansion is a testament to the forum’s rising prominence as a must-attend event for anyone involved in digital trade.

Empowering the Digital Economy

The forum will spotlight key themes shaping the future of digital commerce and cross-border e-commerce, with a strong focus on:

• Artificial intelligence

• Advanced digital technologies

• Fintech and payment solutions

• Logistics and supply chain innovations

With a global outlook targeting markets in the Middle East, Africa, Europe, the UK, India, and Central Asia, the event will also showcase real-world business cases, investment opportunities, and innovation strategies. These discussions are intended to equip companies with the tools they need to adapt to rapid changes in the digital trade landscape.

Dubai’s Central Role in Shaping the Future of Global Commerce

Hosting Worldef Dubai 2026 once again confirms Dubai’s pivotal role in leading the digital trade transformation and offering a global platform that connects markets, talent, and innovation. The forum supports the emirate’s broader mission of building a future-oriented digital economy based on sustainability, inclusive growth, and technological leadership.