Are you a content creator with a flair for storytelling and visual creativity? Alif, the cutting-edge pavilion at Expo City Dubai, has just launched a unique opportunity that could land you a three-month paid contract worth Dh100,000 — along with the prestigious title of Alif’s first-ever Chief Content Creator.

This exciting initiative, known as the #AlifChallenge, invites digital creatives from across the UAE to produce a short video — between 15 to 60 seconds — capturing the essence of Alif’s futuristic and imaginative space. The challenge is more than just a contest; it’s a call to creators who want to shape how the world experiences one of Dubai’s most dynamic attractions.

What is Alif?

Located in Expo City Dubai, Alif is a captivating pavilion that takes visitors on a visually immersive journey — from the ancient desert trade routes of the region to daring missions to Mars. Its awe-inspiring installations include enormous lifelike figures created by the world-renowned Weta Workshop, famed for their work on The Lord of the Rings.

Alif is a tribute to innovation, momentum, and imagination — a dreamland for storytellers ready to bring it to life on screen.

What’s at Stake?

The selected creator will:

• Win a three-month paid contract worth Dh100,000

• Be crowned Chief Content Creator of Alif

• Produce four original videos per month

• Gain exclusive behind-the-scenes access to Alif’s experiences

• Play a vital role in shaping Alif’s digital presence and storytelling

According to organisers, “This is not just about going viral — it’s about curating culture.” The chosen content creator will be at the heart of how global audiences connect with Alif and, by extension, Dubai’s vision for the future.

How to Enter the #AlifChallenge

Participating is easy and open to all aspiring digital creators in the UAE. Just follow these three simple steps:

1. Register online for the challenge to receive your free Alif creator pass

2. Visit Alif between September 1 and October 5 and shoot your short video

3. Post your video on social media, tagging @visitalif.ae, #AlifChallenge, and #AlifCCC — then submit the video link through the official entry form

Entries will be evaluated based on creativity, originality, engagement, and the ability to inspire.

When Will the Winner Be Announced?

The grand announcement will take place on October 12 during the Alif Galactic Adventures Festival, a special event coinciding with International Space Week. The celebration will highlight creativity, exploration, and the power of storytelling in the digital age.

Dubai continues to position itself as a global hub for innovation and creativity, and the #AlifChallenge is yet another exciting platform for talent to shine. Whether you’re a seasoned content creator or a rising star with a unique voice, this is your chance to step into the spotlight and share your vision with the world — right from the heart of Expo City Dubai.

So grab your camera, unleash your imagination, and bring Alif’s story to life.