In a milestone achievement that reflects the continued strength of Dubai’s luxury real estate market, Phase One of Keturah Ardh has officially sold out, generating AED 1 billion in sales within just six months of launch. The phase included 558 premium plots designated for the development of luxury townhouses, all of which were fully acquired in record time.

Located in Al Ruwayyah 1, Keturah Ardh is a master-planned residential community that blends traditional Arabian architectural principles with a modern, wellness-driven lifestyle concept. The strong uptake underscores growing investor appetite for high-quality, freehold townhouse plots—one of the most sought-after and limited asset classes in Dubai’s luxury property segment.

Strong Demand for Premium Residential Plots

The rapid sell-out of Phase One highlights the confidence buyers and investors place in MAG Group, a developer with a long-standing reputation for delivering quality projects across the UAE. Fully approved residential plots for luxury townhouse construction remain a rare offering in Dubai, significantly contributing to the project’s exceptional market response.

Flexible and attractive payment plans further enhanced the appeal of the development, attracting both end-users seeking long-term homes and investors looking for capital appreciation within an integrated luxury community.

A Community Rooted in Heritage and Wellness

The name “Ardh,” meaning “land” in Arabic, reflects the project’s deep connection to culture, identity, and nature. Keturah Ardh has been thoughtfully designed to create a holistic living environment where heritage-inspired architecture meets contemporary wellness-focused planning.

The master plan includes 558 plots distributed across 93 meticulously designed residential clusters, ensuring privacy and community harmony. Residents will benefit from a comprehensive range of lifestyle amenities, including a spa and sauna, dedicated yoga and Pilates spaces, jogging and cycling tracks, and expansive landscaped green areas.

In a distinctive move, mature trees have been sourced from Italy, Spain, Thailand, and Africa to enrich the natural environment and create a serene, resort-style atmosphere throughout the community.

Part of the Expanding Keturah Luxury Portfolio

Keturah Ardh represents the fourth flagship development under the Keturah luxury portfolio by MAG Group, following Keturah Reserve, Keturah Resort – Ritz-Carlton Residences in Al Jaddaf, and Keturah Bahar. Together, these projects reflect the developer’s commitment to redefining luxury living through integrated communities that prioritize wellbeing, design excellence, and long-term value.

Backed by more than 45 years of experience, MAG Group continues to strengthen its presence in the high-end residential sector, responding to increasing demand from both regional and international investors.

Project Timeline

Infrastructure works for Keturah Ardh are scheduled for completion in the first quarter of 2026. Construction is expected to commence in the fourth quarter of the same year, with full project completion anticipated by 2030.

The successful sell-out of Phase One positions Keturah Ardh as one of Dubai’s most promising upcoming luxury residential destinations and reaffirms the sustained momentum within the emirate’s premium real estate sector.