Dubai’s vibrant Souq Al Freej market has proven to be a golden opportunity for home-based entrepreneurs, with total sales reaching an impressive Dh2 million. Held at Al Warqa 3 Park and Al Barsha Lake Park, the seasonal market provided 63 small business owners the chance to promote their products and services, ranging from traditional Emirati clothing and handicrafts to delicious homemade food.
The market, which ran from December 13, 2024, to January 19, 2025, witnessed a record turnout, with over 282,000 visitors attending. This marks a significant 76% increase in footfall compared to the previous year. The market featured a lively mix of retail stalls, food kiosks, and entertainment zones, offering a unique blend of culture and commerce. Families enjoyed interactive workshops, live performances, and cultural exhibitions, adding to the festive atmosphere.
A major highlight of the event was the diverse range of products on display, reflecting the rich heritage and creativity of local entrepreneurs. From intricately designed jalabiyas to freshly prepared Emirati dishes such as harees and luqaimat, the market offered visitors an authentic experience while supporting grassroots businesses.
Beyond sales, the Souq Al Freej market serves as an essential platform for budding entrepreneurs, many of whom operate from their homes, to connect with a wider audience and gain valuable exposure. The initiative, supported by Dubai Municipality, aims to empower small businesses, provide them with a space to grow, and preserve the UAE’s cultural heritage through locally made goods.
Visitors expressed their appreciation for the market’s role in supporting small businesses and promoting traditional Emirati culture. The accessible pricing and unique offerings made it a favorite destination for both residents and tourists looking for one-of-a-kind products.
The overwhelming success of the Souq Al Freej market highlights the growing demand for community-driven initiatives that support local entrepreneurship. With such promising results, future editions of the market are expected to attract even more participants and visitors.
For those interested in participating in upcoming editions or learning more about the initiative, information is available through official Dubai Municipality channels and event organizers.
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