Dubai has firmly established itself as a global destination for attracting wealth and investment, thanks to its pro-business environment, competitive tax system, booming luxury real estate market, and wide array of investment opportunities.

The city is increasingly becoming a top choice for ultra-wealthy families from Asia and around the world — especially those seeking a stable, secure, and opportunity-rich location to grow and protect their assets.

These insights were highlighted at the “UAE Advantage: Why Dubai Continues to Attract Asia’s Wealth” forum, held in Singapore and organized by Hubbis, a leading platform in the private banking and wealth management space in Asia.

More Than a Tourist Destination

Experts at the forum emphasized that Dubai has evolved far beyond being just a tourist or commercial hotspot. Today, it is a preferred destination for the world’s wealthy — a place where high-net-worth individuals are not only investing but also establishing long-term roots.

With new property developments and upscale neighborhoods tailored to affluent buyers, the city’s real estate sector is expected to remain a major draw throughout 2025 and 2026.

Strategic Shift by Wealthy Families

The migration of wealthy families to the UAE — and Dubai in particular — is driven by several strategic advantages. These include the Golden Visa system, a favorable tax regime, and access to advanced financial and banking services.

Dubai’s appeal also lies in its emergence as a global hub for family offices, offering the legal flexibility, security, and infrastructure necessary to manage and grow generational wealth.

A Core Part of Global Diversification Strategies

Forum participants agreed: Dubai is no longer seen as a secondary option, but a core part of the diversification strategies used by affluent families. Its legal stability, investment-friendly policies, and world-class infrastructure make it uniquely positioned to serve as both a lifestyle destination and a financial safe haven.