Dubai is fast turning into one of the most sought-after cities for the globe’s ultra-wealthy — particularly those with fortunes exceeding $100 million, also known as centi-millionaires. This surge in high-net-worth individuals choosing to relocate to the emirate is no coincidence. It’s the result of a combination of smart policymaking, strategic development, and a lifestyle that’s hard to beat.

According to recent data from Henley & Partners and New World Wealth, Dubai is now among the top cities worldwide for hosting centi-millionaires — ranking 16th globally with nearly 70 individuals in this wealth bracket already calling the city home. And the numbers are growing fast.

So, what’s driving the super-rich to Dubai?

For starters, the city offers a rare combination of luxury living and long-term security. From world-class real estate and tax advantages to personal safety and political stability, Dubai ticks nearly every box for those looking to preserve and grow their wealth. Add to that a strategic location that serves as a gateway between East and West, and it’s easy to see why investors are making the move.

But it’s not just about lavish villas and beachfront penthouses. Dubai has been actively fostering an environment that appeals to serious investors. Initiatives such as the Golden Visa program and easier pathways for business ownership have played a key role in luring international entrepreneurs and wealthy families alike.

Moreover, the city’s infrastructure and quality of life — including top-tier healthcare, education, and lifestyle options — make it an attractive option not just for investment, but for long-term residency.

Experts predict that Dubai’s ultra-rich population will continue to expand in the coming years, especially as global uncertainties push wealthy individuals to seek stable, opportunity-rich environments. With its finger on the pulse of global trends and a vision that consistently stays ahead of the curve, Dubai isn’t just attracting wealth — it’s redefining what modern prosperity looks like.