By the end of 2024, Dubai Duty Free (DDF) is set to achieve yet another major milestone. From January to November, the retailer generated an impressive $1.94 billion in revenue. With just one month remaining, they are well-positioned to reach their ambitious $2 billion target, a goal they set earlier this year. November alone contributed approximately $205.67 million—a significant achievement that ranks as the fifth-highest monthly revenue in the company’s history.

However, this success isn’t just about the numbers. It also signals a revival for the travel retail sector, which has faced significant challenges in recent years. DDF is not just recovering; it’s thriving. Part of this success comes from their customer-centric approach, offering a diverse range of products, attractive deals, and a seamless shopping experience that appeals to travellers from around the world.

Recognition of their efforts has followed. DDF’s 40th-anniversary campaign was honored with the Best Marketing Strategy award at the MEADFA Awards, a testament to their innovative strategies and impactful customer engagement.

As the year winds down, Dubai Duty Free is not just meeting expectations—it’s exceeding them. With record-breaking sales within reach, DDF is cementing its place as a leader in the global duty-free market, and it’s clear they’re closing 2024 on a high note.