Shamal Holding and Emirates NBD have signed a new strategic partnership agreement aimed at providing integrated home financing solutions across Shamal’s off-plan residential projects in Dubai.
The partnership is designed to deliver a smoother and more integrated experience for eligible buyers and investors in Shamal projects by offering tailored mortgage financing options, along with greater financial clarity at an early stage, competitive rates, and simpler approval procedures.
Tailored Mortgage Solutions for Buyers
The new partnership enhances the property-buying experience by integrating structured mortgage solutions into the customer journey once the buyer has paid the initial down payment, which amounts to 50% of the property value.
This mechanism is intended to give buyers greater clarity around the financing process from an early stage, while allowing them to benefit from the financial solutions offered by Emirates NBD to customers purchasing homes in Shamal’s residential projects.
The agreement also contributes to simplifying mortgage procedures and providing more flexible options for eligible buyers, helping them complete the purchase of off-plan residential units more smoothly.
Enhancing the Home-Buying Experience in Dubai
Yousuf Saeed Mohamed, Head of Priority and Personal Banking and Retail Banking Sales at Emirates NBD Group, said: “We are pleased to collaborate with Shamal Holding to simplify the off-plan home-buying experience in Dubai by bringing together premium real estate and innovative financial services.”
He added: “This initiative strengthens our ambition to shape the future of banking in the region and reaffirms our long-term commitment to supporting the strong growth momentum witnessed across the United Arab Emirates.”
The partnership reflects the commitment of both parties to offering customers an integrated experience that combines premium real estate with banking solutions designed to help buyers plan their finances with greater clarity.
Shamal Holding: Financing as Part of the Customer Experience
For his part, Abdullah Bin Habtoor, Chief Executive Officer of Shamal Holding, said: “This partnership with Emirates NBD adds a new and vital dimension to our distinguished real estate strategy and extends the same standards of excellence to the way our customers finance their homes. By providing trusted financial expertise within the customer experience, we are equipping buyers with all the tools they need to complete their projects with confidence and clarity. As Dubai continues to set global benchmarks for the real estate sector, we believe partnerships such as this define how the sector can evolve seamlessly and transparently, with a complete focus on the customer.”
His remarks highlight the importance of integrating financial solutions into the property-buying journey, giving customers greater confidence and clarity throughout the different stages of purchasing and financing a home.
