With the school year officially underway, families across the UAE are now settling into their new routines. The excitement of fresh notebooks, backpacks, and school supplies continues to fuel students’ enthusiasm as they begin their academic journey. Quality stationery plays a key role in building confidence and readiness, and one brand that has long supported this mission is Farook Stationery, a homegrown name trusted by generations.

Amazon’s Role in Helping SMEs Grow

Local businesses are at the heart of this busy season. Beyond offering quality products, many entrepreneurs in the UAE have been able to reach more customers thanks to digital platforms like Amazon.ae. Small and medium-sized enterprises (SMEs) make up a significant share of the country’s economy, and their success is key to both innovation and growth.

To support them, Amazon UAE provides tools and services that simplify expansion. Programs such as Fulfillment by Amazon (FBA) and Seller Flex take care of logistics—from storage to delivery—allowing sellers to focus on their products while still offering fast and reliable shipping. With Amazon Ads, businesses can increase visibility and connect with new audiences. Seasonal events like Back-to-School offers, Prime Day, and White Friday also give local brands a powerful stage to showcase their products to millions of online shoppers.

From One Showroom to a Nationwide Brand

The story of Farook Stationery goes back to 1980, when founder Farook Rahmatullah opened his first showroom in Deira, Dubai, inspired by his father’s small greeting card business. Over time, the company expanded to 12 showrooms across Dubai, Sharjah, Abu Dhabi, and Ajman, supported by manufacturing facilities in Jebel Ali and Sharjah.

A turning point came in 2019, when Farook Stationery joined Amazon.ae. What started as a step into e-commerce soon became a driver of growth and innovation. Today, the company offers over 8,000 products on the platform, with many items earning recognition through Amazon’s “Best Seller” and “Amazon’s Choice” badges—clear proof of customers’ trust.

Technology and Logistics Behind the Success

In today’s digital economy, success is no longer tied only to a store’s location or working hours. By tapping into Amazon’s global infrastructure, Farook Stationery can deliver products quickly and reliably around the clock.

Programs like FBA make it possible to store, pack, and ship items directly through Amazon’s network, ensuring services such as same-day or next-day delivery. Meanwhile, Seller Flex gives businesses more control over their own inventory, while still benefiting from Amazon’s delivery network—including fast options for Prime members. These solutions have helped Farook Stationery boost sales, exceed expectations, and cement its position as a trusted choice for both students and professionals in the UAE.

A Word from the Founder

Reflecting on his journey, Farook shared a message for young entrepreneurs:

“The future belongs to the digital economy. This isn’t a forecast anymore—it’s already here. Platforms like Amazon.ae give you access to new customers, new opportunities, and faster growth. Focus on quality, stay adaptable to trends, and make continuous learning a part of your culture. Working with Amazon has allowed us not only to grow but also to think bigger and stay competitive on a global level.”

One Success Story Among Many

Farook Stationery’s journey is just one example of how local businesses can thrive with the right support. Through its programs, services, and global expertise, Amazon UAE continues to help small businesses expand, connect with more customers, and succeed in the digital marketplace.

And as students across the country embrace the start of a new academic year, families can still explore a wide range of affordable, high-quality school supplies online—reminders of how local businesses and global platforms are shaping everyday life in the UAE.