Dubai continues to record positive performance in its tourism sector, supported by an integrated ecosystem built on flexible planning, advanced infrastructure and close cooperation between partners across key industries. Indicators reviewed by Dubai’s Department of Economy and Tourism show that the emirate is moving steadily toward strengthening its position on the global tourism map, while continuing to develop visitor experiences and expand events and activities that meet the expectations of travelers from different markets.

Issam Kazim, Chief Executive Officer of Dubai Corporation for Tourism and Commerce Marketing, said Dubai’s tourism sector continues to achieve tangible results thanks to the combined efforts of government entities and private-sector partners. He also highlighted the ongoing focus on innovation and the development of quality initiatives that support sustainable growth.

Kazim’s remarks came during the regular meeting organized by Dubai’s Department of Economy and Tourism, with broad participation from representatives of the hospitality, aviation, retail and food sectors, alongside government entities and media representatives. The meeting reviewed key tourism and economic performance indicators and discussed future plans aimed at maintaining momentum across sectors linked to tourism.

Kazim explained that Dubai follows a coordinated approach in managing its tourism sector, based on continuous communication between relevant entities, stronger partner confidence and a business environment that supports growth. He noted that the experience gained by the city over recent years has helped improve coordination between sectors, supporting the continuity of tourism and economic activity in an effective way.

Dubai’s tourism flexibility is reflected in its ability to keep pace with global changes and develop practical strategies that support the sector’s expansion, while maintaining the quality of services and experiences offered to visitors. The partnership between the public and private sectors has also been a key pillar of this performance, especially through initiatives that enhance the city’s competitiveness and create new opportunities for investors and companies operating in tourism, hospitality and retail.

In the aviation sector, data showed a strong recovery in operational networks. Emirates has restored around 96% of its operational network, reaching 138 destinations in 73 countries, with more than 1,300 weekly flights. This performance reflects the airline’s central role in connecting Dubai with the world and supporting visitor flows from major international markets.

Flydubai also recorded a strong performance, with around 80% of its network back in service. The airline now serves more than 100 destinations in 50 countries and operates more than 1,750 weekly flights. This expansion underlines the importance of the aviation sector in strengthening Dubai’s position as a global hub for travel and tourism, while connecting the emirate to a wide range of destinations that meet the needs of different travelers.

For his part, Ahmed Al Khaja, Chief Executive Officer of Dubai Festivals and Retail Establishment, said the organization continues to develop a rich calendar of events and promotional campaigns aimed at different segments of the public. He noted that these efforts strengthen Dubai’s appeal as a preferred destination for visits, shopping and entertainment. Seasonal events, he added, play an important role in stimulating economic activity and increasing spending across several sectors, especially retail, hospitality and restaurants.

Promotional initiatives remain an effective tool in supporting the retail sector. One of the most notable examples is the “Win 12 Homes in Dubai” campaign, launched by Dubai Festivals and Retail Establishment in cooperation with Binghatti. The campaign gives shoppers the chance to enter draws when spending AED 500 or more at participating stores, as part of a program that includes more than 1,000 brands and 3,500 retail outlets.