The Dubai Shopping Festival (DSF) is back — and for its 31st edition, it promises to turn Dubai into a festive winter playground from 5 December 2025 to 11 January 2026.

Here’s what you can expect this year:

What’s On: More Than Just Shopping

Drone Shows, Fireworks & Night time Spectacles

Every evening, the skies above Bluewaters Dubai and The Beach, JBR will light up with dazzling drone shows — a flagship highlight of the festival.

A special highlight this year includes the world finals of Red Bull Tetris on 13 December, featuring a record-breaking 4,000 drones soaring above Dubai Frame in a choreographed sky show.

Massive Sales & Shopping Frenzy

Over 1,000 brands and 3,500 stores across Dubai are participating, offering wide-ranging discounts and exclusive offers.
Shoppers can also take part in raffles, lucky coupons, “shop and win” challenges, daily surprise deals, and prize campaigns supported by major partners.

Music, Culture & Unique Experiences

Live concerts, family-friendly performances, cultural showcases, and open-air entertainment will spread across Dubai throughout the festival.

Dining is also a major part of the experience, with pop-up food concepts, seasonal restaurants, gourmet tastings, and heritage desert dinners happening in destinations like Bab Al Shams, Hatta, Festival Bay, and Global Village.

Why It Matters: Dubai as a Global Winter Destination

What started in 1996 as a retail event has evolved into one of the world’s largest seasonal festivals. The Dubai Shopping Festival now blends fashion, music, culinary arts, and urban celebration, attracting visitors from all over the globe.

With this year’s expanded 38-day schedule, DSF continues to strengthen Dubai’s position as a must-visit destination during the winter months — offering unforgettable experiences for residents and tourists alike.

For more information, visit the official DSF website or follow Dubai Festivals on social media.